Through our skills in sponsorship and marketing, we ensure our clients make definitive plays that create opportunities and unlock revenue streams across sustainability, sport and entertainment.

Our Services
Sponsorship

We create partnerships that make sense.

Our robust approach ensures a clear brand fit, an aligned and tangible purpose and a commercially successful model that focuses on our clients’ needs.

To achieve this, we follow the numbers and our know-how. Combining in-depth data with experience, we guide our clients through the sponsorship selection process and acquire the assets which ensure their partnerships endure.

We care about the outcome as much as they do and offer counsel at every stage of the sponsorship journey. From the initial strategy to the activation and measurement, we manage the whole process to ensure the partnership delivers the goals set.

Marketing

Audiences are not lines of data but are living, breathing human beings, and want to be spoken to as such.

We help our clients understand the emotions which generate action through campaigns that are personable, relatable and highly targeted.

We achieve this by getting granular in our approach; dissect the market, create concise segments and then devise and execute these tactics across multiple channels and communication styles, which effectively tell our clients’ story.

The motive may be different from one client to another – whether it be brand awareness, acquisition, loyalty or something wholly different – but our approach remains the same; one human speaking to another.

Rights

We take rights holders closer to their audiences, allowing them to communicate more effectively and compellingly.

Through our ability to identify characteristics and behaviours from data, we can divide our clients’ audiences into clear, digestible segments. This depth of understanding allows us to create a more targeted and engaging communication strategy; one which fills seats (sometime soon) and finds partners.

We work with both individuals and organisations to devise a collection of sponsorship assets which affords them the chance to be different, and make a difference.

Taking on a select few clients at a time, we work exclusively with them to ensure we maximize their commercial potential.

Sponsorship
Marketing
Rights
Clients
Meet the
Playmakers

Bringing more than 20 years of combined experience, Tim Davy and Lloyd McMillan provide a blend of sponsorship and marketing expertise developed working with global brands and rights holders predominantly across Europe and the Middle East.

Through the emotive platforms of sustainability, sport and entertainment, we work with our clients to understand their goal before helping them score it. Coupling in-house expertise and a carefully curated network of specialists, we deliver plays that win games.

Tim Davy
Tim Davy
Director of Sponsorship
Lloyd McMillan
Lloyd McMillan
Director of Marketing
Meet the
Tim Davy

Tim has developed his sponsorship skills working for global brands including HSBC, Jaguar Land Rover and Emirates, in both agency and in-house roles. He’s led multi-market and award-winning campaigns with his most recent role, before starting E10, based in Dubai as Sponsorship Manager for Emirates.

Working with a diverse set of influential rights holders, notably Real Madrid, PSG, Arsenal, Formula One, Rugby World Cup 2015, The ATP, Roland-Garros, The European Tour and the Invictus Games, Tim has developed a comprehensive knowledge of differing routes to generating tangible return on high profile sponsorships.

Meet the
Lloyd McMillan

Lloyd has spent over a decade split working within Europe and the Middle East, focused explicitly on Consumer Marketing.

Prior to launching E10’s marketing division, he held the most senior position in IMG’s MENA marketing team, and was responsible for many of the leading sport and entertainment event campaigns in the region. His list of high-profile IP’s included UFC, Red Hot Chili Peppers, Tough Mudder, The Color Run and Mubadala World Tennis Championship. Before this, Lloyd developed his skillset working at CSM and Farah Experiences (operators of Ferrari World and Warner Bros. World Abu Dhabi).

How Can We Help?

For a free consultation call on your sponsorship strategy, please contact tim.davy@e10consulting.com

For a chat all things marketing and how we can help, please contact lloyd.mcmillan@e10consulting.com